Buy None, Get One Free is an article that appeared in BBC News that does a good job explaining one of the business models for the changes sweeping information services (a broad topic covering anything from music to news to journal articles).
It certainly isn’t the only business model we will be seeing a great deal of: consider ad-supported content on the web, or communal/consortial purchasing (like libraries and databases). These have been around for years, but the important part is that the cost to supply the content is rapidly decreasing; the main cost is providing it in the first place. This is forcing information providers to change.
The sooner we understand this, really understand this in our bones, the sooner we have the potential to see the benefits in our budgets and in our services.
found on Open Access News