See here for my first post on this topic…
Google is looking to crack down on the use of the word “google” as a verb (as in googling) in order to protect their copyright.
My take on this is when you see a crowd that is moving, get in front, wave a flag, and use it to your advantage. In other words: Google should start an ad campaign and use “googling” and “google”(v) as a key part of the campaign. Most importantly, they should emphasize that other search enginges are merely search engines; to properly “google”(v) you need Google(n).
Just my $0.02
